The year 2020 will give tourists the opportunity to immerse themselves in the coasts and waters of the west of Scotland, and Outer Hebrides Tourism (OHT) is one of 22 tourism organisations joining up to help them take the plunge.
The new campaign is to be launched next week (Wednesday September 25th) thanks to a £40,000 VisitScotland growth fund award.
The campaign will be active across all tourism providers throughout 2020 and kicks off with a special focus by bloggers.
Adventures Around Scotland (https://www.adventuresaroundscotland.com) will focus on Lewis and Harris from 25th to 28th September.
Uist and Barra will be highlighted from September 27th at Travels with a Kilt (https://travelswithakilt.com/scottish-island-holidays/).
Under the tagline ‘immerse your senses’, the campaign will promote the west of Scotland as a must-visit destination and encourage visitors to get into or on to the water.
Scotland celebrates a Year of Coasts and Waters in 2020 and tourism businesses are being encouraged to see the 12-month campaign as a chance to get the attention of adventure seekers and curious travellers from around the UK.
The campaign will focus on boat trips exploring wildlife, uninhabited islands and stunning scenery, island hopping with CalMac, special visitor trails featuring snorkeling, sea kayaking, seafood, whisky, whales and dolphins and adventure activities including wild swimming, surfing and paddlesports.
Rob Mackinnon, chief executive of OHT, said: “The West Coast Waters campaign is a great opportunity for visitors from other parts of Scotland and further afield to explore the diversity along Scotland’s west coast. Each of the islands within the Outer Hebrides and our neighbours has its own individual character but all offer a traditional warm welcome.”
Tourism businesses can read the full campaign plan and get access to support materials at https://westcoastwaters.co.uk/assets/pdf/WCW_Interactive_Toolkit_20190918-v1.pdf