The website supporting Stornoway’s new Business Improvement District (BID) is launched tomorrow (Wednesday December 4th), offering a clear introduction to the benefits the project could bring to the town and wider island economy.

Stornoway BID’s project manager Stacey Macdonald said the website would act as a one-stop-shop for all the information anyone wishes to find about what the BID is, the vision and the priorities it will set out.

A BID is a business-led initiative where companies and public sector organisations work together to encourage local improvements to their business environment. Stornoway’s BID aims to promote the town as a great place in which to do business, to invest, to live, to study and to thrive.

Local businesses would be encouraged to work together, invest collectively and undertake projects improving the economic viability of the town.

A steering group has already been set up, and a survey carried out through the summer, which found that 72% of town businesses wanted to do more to promote Stornoway and to create a positive brand for the town.

Stacey Macdonald said: “Ultimately it’s the businesses of Stornoway that decided what will happen with the BID. We’re in the middle of a consultation which started with a survey, live for three months, and I am now conducting more in-depth consultation with businesses, which will continue through December and January.

“I am speaking to as many of the town’s businesses as possible, because the only way we get the BID to work is if we get as many of the town’s businesses as possible engaged.”

To that end the website at shows information about how a BID is designed to work, survey results from the early consultation and the vision and objectives which have already been set out.

Stacey said: “It’s a unique opportunity for the businesses of Stornoway to work together, but I have to hear their voices. The website is a tool that I hope will engage businesses as we continue looking forward.”