Stag Bakeries in Stornoway is today (Thursday July 9) named Scotland's Customer Choice Wholesale Baker of the Year having received more than 750 votes from its customers
More than 14,000 bakery customers in Scotland still voted for their favourite baker in the event organised by Scottish Bakers, the industry organisation with over 200 bakery members Scotland-wide.
Daniel Smith of Stag said, “This means the world to us, thank you so much, we are absolutely delighted with that. It is going to mean so much to our staff, they will be so proud. And I can’t thank our customers enough, it is wonderful to know that so many of them rate us their favourite Wholesale Baker.
"We are really touched so thanks to everyone who took the time to vote for us and we are looking forward to continuing to serve our community with freshly baked, quality produce for many more years to come.”
Scottish Bakers ambassador and star baker in her own right, Mich Turner MBE said, “It’s not just for our daily bread that we rely on our local bakers and who doesn’t love a tasty treat, perfect pie or super sausage roll so to be able to celebrate the success of our winners today is wonderful.”
The competition runs every year to help find the best bakers in Scotland and the 2020 competition, which got off to a great start in February before the COVID-19 pandemic hit, saw the first ever “Customer Choice” awards.
Shoppers simply voted for their favourite baker and from these was identified a “Customer Choice” winner in each of the four business categories; Craft Baker, Retail Craft Baker, Wholesale Baker and Bakery Café.
Mich Turner said, “I am delighted to announce the winners today and bring some sense of celebration back to the great Scottish Bakers family. And as lockdown eases, we’re asking consumers everywhere, if you haven’t shopped in your local baker for a while, perhaps now is the time to pay a visit and try some of their fantastic fresh bakes. Each product you buy helps recognise the hard work and skill of your favourite local baker and to help their businesses bounce back.”
Alasdair Smith of Scottish Bakers, who organise the competition, says, “We are delighted to have been able to give the public a say in 2020 with our new Customer Choice awards. It was a great opportunity for Scottish bakers to reach out to their customers and communities and get people buzzing about great, traditional Scottish baking. Stag Bakeries are a worthy winner of the Customer Choice Wholesale Baker of the Year award sponsored by Rondo.”
Scottish Bakers has been supporting and protecting the interests of Scotland's bakery trade for almost 130 years. Scottish Bakers core purpose is to promote and protect the interests of the trade; representing, advising and supporting all aspects of Scotland's baking industry to ensure it remains competitive and equipped for growth.
Scottish Bakers manages both The World Championship Scotch Pie Awards and The Scottish Baker of the Year Awards each year to recognise and celebrate excellence in the sector.