Isle of Harris Distillery is toasting international success following a year of growth in the United States, which the company says saw sales more than double compared to the previous year.
Although exact data for US sales is not being released, the distillery says it is now partnering with outlets in 26 states to sell its gin, including Texas, California, New York, and Illinois. The Carlyle Hotel and Noksu in New York are notable customers.
Meanwhile, its single malt whisky, The Hearach, was launched in New York in October, and has now extended to 15 states.
The distillery first entered the US market in the spring of 2021, and works in partnership with importer and distributor MISA Imports. The US is now 'by far' the company's largest overseas market, ahead of Germany, France, and Canada.
Continued progress in America is planned for 2024, with pushes into new states, new products, and participation in events such as New York Tartan Week and last week's Burns Bash in Los Angeles.
Speaking of the US growth, Iona Cairns, International Brand Development Manager at Isle of Harris Distillers, said: “It has been incredible to be able to bring the taste of the Isle of Harris to so many people across the US.
"Since we entered the market less than three years ago, we have been blown away by the incredible response to Isle of Harris Gin and more recently The Hearach. Taking part in events such as the Burns Bash allow us to bring that taste of Scotland to even more people, while also telling the story of our distillery and the passion for creating on-island opportunities and bolstering the island economy which sits behind everything we do.
“I’m looking forward to another year building our brand in the US, in partnership with MISA Imports, from sponsoring the NYC Mod at NYC Tartan Week, to bringing new products to market and further increasing sales across the country.”
Conceived by American-English founder Anderson Bakewell in 2015, Isle of Harris Distillery has grown to employ 48 full-time staff. It was recognised by the Scottish Council for Development and Industry (SCDI) for its outstanding contribution to the economy of the Highlands and Islands region in September 2023.